"Five Fatal Marketing Mistakes People Make When
Starting an Online Business"

Christina Hills

A Teleseminar for Non-Techie Folks with Christina Hills
"The Shopping Cart Queen"

Phone Replay

Call 712- 432-3903

then enter 3559509#
then you'll hear: "There is more than one recording..."

then enter 197391 #


Mistake #    Not Understanding the Buying Process and Using the Wrong Buy Links On Your Website.

"Add to Cart" vs. "One Click Buy" Link


Buying Process for Multi-Product Websites


Here are 2 case studies of websites using the correct buy links:

Case Study #1: Multi-Product Website www.SpeakerMaryFoley.com


Product "Catalog" Page


Contents of the Shopping Cart Basket ("View Cart" Page)


The Secure Order Page




The Buying Process for Single Product Websites


Case Study #2: "Sales Letter" Mini-Site


One Page ("sales letter") website


Link at Bottom of Web Pages Goes to the Order Form


Order Form "Mirrors" the Sales Letter


"Buy" Links Explained:


Inside Your Shopping Cart System Product Details


There are 3 different ways to have a buy link on your website:

All ways can say anything you like to the visitor.

A Blue Underlined Text Link

Click Here to Order Now

Example with Blue Underlined Text Link


An HTML Button Link


Example with HTML Button Link


A Graphics Button


- A "Gif" or "Jpeg" Button


Graphics Link on Web Page


All of these go to a link that looks something like this:
http://www. 1ShoppingCart .com/app/javanof.asp?MerchantID=53948&ProductID=2645276



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Learn More About Product Creation in Module 1 of "Shopping Cart Secrets"



Mistake # Not Having an Opt-In Box On Your Website

Opt in Process


How the Opt In Process Works:

1) Visitor comes to your site and "opts in" by entering their name and email address and then is immediately taken to a "Thank You" page on your website.

2) At the same time, the visitor's information is added to your Shopping Cart Database.
(i.e. Name and Email address)

3) Once added to your Shopping Cart Database, the system sends the person an email message by autoresponder.


Opt In "Above the Fold"


"Thank You" Page Gives Download


Opt In Box In the middle of the sales Letter


"Thank You" Page Pops Up


Opt In Box With Audio Playing



"Thank You" Takes You to Main Web Site

The Difference Between a List, An Autoresponder, and Broadcasting

A List is a concept. It is a group of subscribers. They can be prospects (people interested but have not bought from you), customers, or affiliates.

An Autoresponder is a mechanism that sends out email message(s) automatically. It can be one messages or a series of messages. You specify the day the email message goes out based on the day the user first signed up.

For example:

'Day 0' is today,
'Day 1' is tomorrow, and
'Day 7' is a week from now.

Broadcasting is an action that you take to send out 1 email message to a list. This message goes out on a specific calendar date. When you broadcast everyone on your list gets the message all at the same time.

For example if you are announcing a Teleseminar you would broadcast that because it happens on a specific date. (May 19th , May 20th, or Immediately)

The difference between Autoresponders and Broadcasting is that with autoresponders everyone gets the message on a different date, because they are all in a different cycle.


In your shopping cart account, to find your "list" go to the autoresponder section and from there you can see who is on your "list"


Your Autoresponder "Lists"

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Learn More About Autoresponders and Broadcasting in Module 3 and Module 4 of "Shopping Cart Secrets"


Mistake # Not Customizing Your Order Form to Match Your Website

Case Study #3: Order Form Before and After PRLeads.com


Home Page



Order Form Before
Order Form After


"My conversion rate went from 19% to 33%!"

My shopping cart sales rate went from 19% to 33%. That is a tremendous increase, it meant that there where fewer abandonment and more sales through at the order page.

So there was obviously something wrong on my order page before hand that I just did not know, could not figure out or did not know the coding to do. I am so glad that I hired Christina to do this, because as you can see going from 19% to 33%, that's a massive increase in conversion and sales.

-Dan Janal

Dan Janal



Case Study #4: Order Form Before and After

Home Page



Order Form Before
Order Form After


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Learn More About Customizing the Order Form in Module 2 of "Shopping Cart Secrets"


Mistake # "Not Understanding the Difference Between a Merchant Account, a Gateway Account, and a Shopping Cart Account and Why Do You need all of them?"


What Happens When Someone Buys Your Product


Internet Explorer Secure Order Pages
Have a 'Gold Lock'

FireFox Secure Order Pages
Have a Green Lock'

gold lock

gold lock

'https' at the Top to Show It's Secure!

gold lock



Shopping Cart System: has secure servers that can safely collect customer data and credit card information.

Gateway: the "middle man" that takes the credit card data and authorizes it, returning an authorization code back to the shopping cart system.

Merchant Account: the "bank" account where the money from the customer is deposited into. From there it is automatically moved into your regular checking account a few days later.

credit cards

BONUS: Open a Merchant Account with a Gateway Account from me and I'll personally hook up your Authorize.net Gateway to your Shopping Cart for FREE Go here for more details


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Learn More About Processing Orders in Module 6 of "Shopping Cart Secrets"


Mistake #    "Not Tracking Your Ads and Sales with the 1ShoppingCart System ?"

How an "AdTracker" Works


Example of a Google Ad



Example of inside Google Adwords



Inside Your Shopping Cart Account:

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For a Limited Time:
Get my BONUS "How to Setup Discounts & Coupons" Training Program that includes Ad Tracking

Get Your "Shopping Cart Secrets":
a 6 Part Module Series on Setting Up Your
Shopping Cart and Autoresponder System

picture of audio cdsLet Christina hold your hand through the setup of your 1ShoppingCart (MarketersChoice) system. She will guide you through the process of setting up your shopping cart and autoresponder quicker and easier than figuring it out for yourself. With Audios, Videos and a members area so you do not have to save any emails, or hunt your desktop for PDF files. Plus Templates you can use and immediate audio downloads. Read more about it


Here is what you will get with this Program

  • (Module 1): "What You Need to Know About Setting Up Products" ($97 Value)

  • (Module 2): "How to Improve Your Sales and Customer Service by Customizing the Order Form" ($97 Value)

  • (Module 3): "How to Build Your List of Prospects and Customers with Autoresponders" ($97 Value)

  • (Module 4): "How to Create and Send Out Broadcasts and Import Client Lists" ($97 Value)

  • (Module 5): "How to Setting Up Shipping and Taxes" ($97 Value)

  • (Module 6): "Get Your Shopping Cart Live and Accept Payments Now!" ($97 Value)
  • Email and Order form Templates


Bonus #1: 3 Months FREE Membership to Shopping Cart Queen's Private Club with Teleseminar Q&A

Along with your Program, you'll get access to the Queen each month in her private members only club. Call in each month and ask any question you have on your shopping cart system. The shopping cart is really a marketing tool, so use it to it's fullest. This bonus like having a private coach! ($87 value)

Club Member Benefits

2 Live - members only - Teleseminars with Christina each month to answer any of your questions and keep you up to date on the recent changes and improvements at the 1ShoppingCart Shopping Cart Company. One is for beginners only and one is for everyone.

MP3 Recording Download each month of the Q&A Teleseminar. (In case you miss the call)

Advanced [Club] Tips on using your Shopping Cart Account.

Online Videos for you each month released the 4th week of the month

Email Templates for you to use in your autoresponders

Graphics Templates for you to use on your website and Order Form

Order Form Templates for you to use on the top of Your Order Form.

Discount Offers for club members only when new products come out!

Bonus #2: FREE Access to "The Queen's Vault" an online Visual Reference Guide

Along with your Teleseminar registration, you'll automatically get access to my online visual guide "The Queen's Vault" It has Lots of pictures and diagrams to help you get set up on your web store quickly. This way you can get started setting up even before the class starts ($97 value)

Bonus #3: Tested ASK Campaigns That Work!

Alex Mandossian's acclaimed teleseminar where he teaches you how to use the power of the ASK Database to make your existing online ventures more profitable and to create new opportunities for yourself. ($97 value)


Special Extra Bonus #4: How to Setup Discounts & Coupons

Listen to this 110 minute audio teleseminar by Christina Hills as she guides you through with a 40 page Visual Handout (with lots of annotated screen shots) on how to set up your discounts and coupons. PLUS online video explaining Adtrackers! ($97 value)

Plus More Bonuses When You Order

And Online Digital Version in Members Area for Immediate Access

Total Value = $960 ---------> Your Price $397

satisfaction guaranee

100% Money Back Guarantee!

I further understand that this is fully covered by a zero-risk, hassle-free 120 day money-back guarantee.

If after you listen to all the audio-classes and feel that you did not get your money's worth, contact us for a full refund.


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Claim Your Copy of Shopping Cart Secrets Now!


Order With Credit Card Over Our Secure Order Form!

credit cards


30 Day Trial Shopping Cart Account

Put your business on autopilot with the 1ShoppingCart shopping cart system. You can create opt in boxes to capture leads, sell your products in a multitude of ways, track your sales, and have an integrated affiliate program all in one package.
Click here to get started now

Sign Up for An Account Today
and Get 6 months of Club Membership! for $1



"Christina has so many tips and tricks"

I use the shopping cart system, and I thought I had it figured out. I thought I new everything it could do. And then I started talking to Christina. Christina has so many incredible little tips, tricks and ideas. Every time I talk to her I find new ways to make me more money and increase my conversions.

Setting it up wrong, or not setting it up the way Christina recommends to set it you, you are leaving money on the table. You will easily make ten fold the money you invest in her.

She is a real genius when it comes to the shopping cart.

-John Jaworski

John Jaworski













Shopping Cart Queen Setup Services
Helping You Set Up Your Online Store!